Ariadna Berrocal

Social Media Coordinator at D2MFP Inc.

July 2015 - Present

-Assist with creation, conception, and presentation of social media strategy and integrated marketing campaigns for the company’s online presence and for clients.

-Establish effective, branded social media presence uniformly across platforms.

-Interpret the direction of strategy/planning and creative leads.

-Conduct research and appropriate situation analysis on a per-client basis.

-Create and maintain Content Calendars, including writing and curating updates and content across all relevant platforms.

-Posting relevant content in accordance with Content Calendar.

-Ensuring that community strategy supports overall brand goals and objectives.

-Designing and editing media to use across platforms, including logos, photography, info graphics, banners, advertisements, and other graphics.

-Utilize social listening tools to generate insights on key performance indicators for each client and the company.

-Summarize insights and conversations to create actionable, client-facing reports that lead to optimization. Analyze results and provide feedback.

-Educate and guide clients on the establishment of their social media presence, tools to utilize, and better practices.

-Perform Search Engine Optimization duties, and checkups on various websites as needed to improve search engine rankings.

-Develop and implement online advertising campaigns

-Manage email lists and newsletters. Design and deliver emails and email marketing campaigns.

-Assist in event planning and execution as needed.  

Perform administrative tasks as needed.

 

Social Media Manager at Casa Mia Trattoria

April 2014 - December 2014

-Created and implemented a Social Media Marketing Plan. 

-Manage Twitter, Facebook, Instagram, TripAdvisor , Urbanspoon   and others. Results: increased engagement and number of           followers on social media sites. 

-Developed social media content focused on strengthening             brand image and connection with customers. 

-Improved website to communicate the restaurant’s brand. 

-Developed and implemented SEO strategy. 

-Built branded email newsletters and email list. 

 

Intern in Telemundo Media Network

​September, 2013 - April, 2014

 

​-Created a new Integrated Marketing Communications campaign   for the show “Caso Cerrado.”

-IMC included thorough S.W.O.T. analysis of the show, market       research on Hispanic audiences, analysis of current media           exposure and outreach, and new IMC strategies.

-Assisted the Integrated Marketing Solutions department in the     creation of RFPs and presentations.

-Compiled industry news every week.

-Aided in the development of the 2014 Talent Book.

-Prepared the Production Book for the 2014 Latin Billboard Music   Awards; supported on pre-show planning and day-of-show           execution as needed. 

 

 

Founder and Manager of iCases CR

​July, 2012 - Present

 

-​Operate and manage an online store based in San Jose, Costa       Rica, using Instagram and Facebook.

-Handle customer service, inventory, online publications and           e-marketing.

-More than 4000 items sold. More than 10000 people currently       follow the store. 

-Implement Facebook Advertising Campaigns and Bing                     Advertising Campaigns to drive traffic, engagement and reach     new targeted customers.